Not a seal. Not a sticker. A verdict.
IngredientMD reviews your formula against 47,000+ clinical trials and your label against independent lab results. The verdict is public. Shoppers can tap through every line.
How a formula earns the badge
Three gates. A product clears all three or it gets nothing.
We read the label.
Every ingredient and dose, checked against the clinical evidence. 47,000+ trials, 2,999 ingredients, the same databases doctors use.
We confirm the batch.
Independent lab results, reviewed line by line against the label. Labs run the tests. IngredientMD reviews the results.
We decline what fails.
If a formula does not clear the bar, it does not get the badge. That refusal is exactly what makes the badge worth carrying.
The verdict is public. It is identical whether or not a brand pays.
Brands pay for the display license, the tooling, and the analytics. Never the verdict. And when a formula does not clear our bar, we decline to verify it. No badge, no exceptions. That line is the product.
more shoppers say they would buy when a product carries an independent verification mark
of supplement buyers say third-party review matters more than brand advertising
conversion lifts reported in published case studies across the trust-badge category
Published category research on third-party trust marks, not our own numbers. The first pilot case study lands here soon.
One verification. Three surfaces.
The badge is what shoppers see. The report behind it keeps working where you cannot: in search results and in AI answers.
Proof at the buy box.
The badge sits where shoppers decide. One tap opens the verdict, the confirmed label claims, and the batch lab rows. No marketing copy can do that job.
A page that ranks and points at you.
Every verification publishes an indexed report on ingredientmd.com. It names your brand, carries Product schema, and links out to your store. A durable reference from a health platform, not a pixel on your own site.
A source AI engines can actually read.
Shoppers now ask ChatGPT and Perplexity what to buy. Those engines read structured data, and lab PDFs are invisible to them. Your report page is machine-readable and open to AI crawlers by design, so when engines answer about your product, there is a citable source.
Every badge opens a real report.
Tap the badge and the shopper lands on an indexable page: the verdict, the confirmed label claims, the batch lab results, and the receipts behind every claim, all linking back to the evidence we hold.
Go live in minutes.
No theme surgery, no developer sprint. Once your formula clears verification, the badge is one paste away.
Universal embed
Live nowOne script tag, pasted anywhere in your product page HTML. Works on Shopify, WooCommerce, Magento, Webflow, and custom builds. Renders in an isolated shadow DOM, so your theme cannot break it and it cannot break your theme.
<script async src="https://ingredientmd.com/embed/v1.js" data-imd-token="imdv_YOUR_TOKEN"></script>
Shopify app
In developmentIngredientMD Verified, installed from the Shopify App Store. Assign verified products once and the badge appears on every matched product page. No code at all.
Pilot brands go live on the universal embed today and move to the app when it ships.
Put the badge on your product page.
Tell us what you sell. If the formula holds up, you get the badge, the report page, and the embed snippet. One flat plan when we open. The verdict is never for sale.
Already verified? Manage your badge in Brand Studio.